Privacy Policy

Last updated:

This Privacy Policy describes how Antiflushing ("we," "us," or "our"), operating at antiflushing.world, collects, uses, stores, and protects your personal data when you use our morning and evening lifestyle routine coaching services, purchase coaching packages including Dawn Starter, Twilight Reset, and Full Circle Rhythm, visit our Amsterdam studio, or interact with our website.

1. Data Controller

The data controller responsible for your personal information is:

Antiflushing
Weteringschans 110, 1017 XS Amsterdam, Netherlands
Phone: +31614665209
Email: support@antiflushing.world

We are registered and operate in accordance with the General Data Protection Regulation (GDPR) and applicable Dutch data protection legislation, including the Dutch Implementation Act (Uitvoeringswet AVG).

2. Scope of This Policy

This policy applies to all personal data processed in connection with our coaching services, including but not limited to:

• Morning routine coaching programs (Dawn Starter package)
• Evening wind-down coaching programs (Twilight Reset package)
• Comprehensive morning and evening coaching programs (Full Circle Rhythm package)
• Discovery calls, consultation sessions, and follow-up coaching
• Corporate wellness and team routine coaching programs
• Website usage, contact form submissions, and newsletter communications
• In-person coaching at our Amsterdam studio and remote video coaching sessions

3. Personal Data We Collect

3.1 Information You Provide Directly

When you engage with Antiflushing, we may collect the following categories of personal data:

• Identity data: full name, title, date of birth (where relevant to coaching)
• Contact data: email address, telephone number, postal address
• Coaching data: information about your current morning and evening routines, sleep patterns, lifestyle habits, goals, challenges, and progress notes recorded during coaching sessions
• Transaction data: details of coaching packages purchased, payment amounts, billing address, and payment method (processed by third-party payment providers; we do not store full card details)
• Communication data: messages sent through our contact form, email correspondence, and session feedback
• Consent records: your agreement to data processing, marketing communications, and cookie usage

3.2 Information Collected Automatically

When you visit antiflushing.world, we may automatically collect:

• Technical data: IP address, browser type and version, operating system, device type
• Usage data: pages visited, time spent on pages, referral source, click patterns
• Cookie data: as described in our Cookies Policy

3.3 Information from Third Parties

We may receive limited information from payment processors to confirm transaction completion and from scheduling platforms used to book coaching sessions. We do not purchase personal data from data brokers.

4. Legal Basis for Processing

Under the GDPR, we process your personal data on the following legal bases:

• Contract performance (Article 6(1)(b)): Processing necessary to deliver coaching services you have purchased, including session scheduling, routine blueprint creation, and progress tracking.
• Legitimate interests (Article 6(1)(f)): Improving our coaching methodology, website functionality, and client experience, provided these interests do not override your rights.
• Consent (Article 6(1)(a)): Marketing communications, non-essential cookies, and processing of special category data related to lifestyle habits where you have given explicit consent.
• Legal obligation (Article 6(1)(c)): Compliance with tax, accounting, and regulatory requirements under Dutch law.

5. How We Use Your Personal Data

We use your personal data for the following purposes related to our coaching products and services:

• Delivering personalised morning and evening routine coaching sessions
• Creating and updating your individual routine blueprint and habit tracking records
• Processing payments for coaching packages (Dawn Starter, Twilight Reset, Full Circle Rhythm)
• Communicating session schedules, reminders, and coaching materials
• Responding to inquiries submitted through our contact form or email
• Monitoring coaching outcomes and improving our programs
• Sending service-related notifications and, with your consent, promotional content about new coaching offerings
• Maintaining records required by Dutch commercial and tax law
• Protecting against fraud, unauthorised access, and security threats

6. Data Sharing and Recipients

We do not sell your personal data. We may share your information with the following categories of recipients, strictly for the purposes described in this policy:

• Payment processors: to facilitate secure transactions for coaching package purchases
• Video conferencing providers: to deliver remote coaching sessions
• Email service providers: to send coaching materials and communications
• Cloud hosting providers: to store coaching records and website data within the European Economic Area (EEA) or under adequate safeguards
• Professional advisers: accountants and legal counsel bound by confidentiality obligations
• Regulatory authorities: when required by applicable law or court order

All third-party processors are bound by data processing agreements that require GDPR-compliant handling of your data.

7. International Data Transfers

Your data is primarily processed within the European Economic Area. If any processing occurs outside the EEA, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission or adequacy decisions. You may request details of specific transfer mechanisms by contacting us at support@antiflushing.world.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Active coaching client records: duration of the coaching relationship plus two years for follow-up support
• Completed coaching records: seven years from the end of the coaching relationship, in accordance with Dutch commercial record-keeping requirements
• Contact form inquiries: two years from the date of submission unless a coaching relationship is established
• Payment and invoice records: seven years as required by Dutch tax law
• Website analytics data: twenty-six months
• Marketing consent records: until consent is withdrawn plus proof of consent for three years

After the retention period expires, data is securely deleted or anonymised.

9. Your Rights Under the GDPR

As a data subject, you have the following rights regarding your personal data processed by Antiflushing:

• Right of access: Request a copy of the personal data we hold about you.
• Right to rectification: Request correction of inaccurate or incomplete data.
• Right to erasure: Request deletion of your data where there is no compelling reason for continued processing.
• Right to restriction: Request limitation of processing in certain circumstances.
• Right to data portability: Receive your data in a structured, machine-readable format where processing is based on consent or contract.
• Right to object: Object to processing based on legitimate interests or for direct marketing purposes.
• Right to withdraw consent: Withdraw consent at any time without affecting the lawfulness of prior processing.
• Right not to be subject to automated decision-making: We do not use automated decision-making that produces legal or similarly significant effects.

To exercise any of these rights, contact us at support@antiflushing.world or write to our Amsterdam address. We will respond within thirty days. You also have the right to lodge a complaint with the Autoriteit Persoonsgegevens (Dutch Data Protection Authority) at autoriteitpersoonsgegevens.nl.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including encryption of data in transit (TLS/SSL), access controls limiting data access to authorised personnel, secure storage of coaching records, regular security assessments, and staff training on data protection obligations. While we take reasonable precautions, no method of electronic transmission or storage is completely secure.

11. Children's Privacy

Our coaching services are intended for individuals aged eighteen and older. We do not knowingly collect personal data from children under sixteen. If we become aware that we have collected data from a child without parental consent, we will take steps to delete that information promptly.

12. Coaching-Specific Data Considerations

During coaching sessions, you may voluntarily share information about your daily habits, sleep patterns, stress levels, and lifestyle choices. This information is used exclusively to design and refine your morning and evening routines. We treat all coaching notes as confidential and do not share session content with third parties except as described in Section 6. Coaching data is not used for purposes unrelated to your coaching engagement without your explicit consent.

13. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our coaching services, legal requirements, or data processing practices. Material changes will be communicated via email to active clients or through a prominent notice on antiflushing.world. The "Last updated" date at the top of this page indicates when the policy was most recently revised. Continued use of our services after changes constitutes acceptance of the updated policy.

14. Contact Us

For questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact:

Antiflushing
Weteringschans 110, 1017 XS Amsterdam, Netherlands
Phone: +31614665209
Email: support@antiflushing.world